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Values Education In the A.P. Moller-Maersk Group
By Dr Bill Robb

 

 

Values education can take place in any kind of organisation including commercial ones. It is becoming recognised more and more that once one cuts through the mumbo-jumbo, corporate missions and visions are all about values. However, how is values education conducted in a commercial company.

A great example is that of the A.P. Moller-Maersk Group. Senior officers have prepared a booklet- “Defining our core values – living our core values”. Five core values are listed:

 

 
  • Constant care
  • Humbleness
  • Uprightness
  • Our employees
  • Our name

The booklet is an example of values education because it takes each  core value and  lists examples of behaviours that will contribute. For example, under “humbleness” you find behaviours such as showing trust, managing our ego, putting “we” before “I”, being open and listening and sharing. 

Under “Uprightness” is listed honesty, openness about the good and the bad, personal courage, integrity, high ethical standards, fairness, decency and reliability. 

Cynical?

I’ve come across some people who regard these corporate value statements as “window dressing” and just saying all the right things but not believing them. I’ve been in several Maersk buildings and worked with some colleagues there and the display of the values in large size posters in various rooms and the continual talk of “our core values” shows the Corporation is serious. 

Indeed, in the introduction to the booklet, Jess Soderberg states “Through 100 years they [core values] have guided our daily interactions …”  He also points to the need for values education, “But as the company grows the need for sharing the values and the understanding of them grows as well”. 

For me, the most encouraging remark by Soderberg is this: “It is important to us that our values are more than just words on posters but that they are actually lived. This is why a number of sessions have taken place during these last years, ensuring that leaders fully understand the values and have an opportunity to live by them”. 

These sessions are values education. Of course, the more the dialogue, the interaction and the questioning the better the values education will be. The more concrete examples are given of what is good and bad behaviour, the better the values education will be and the better able people will be to live by them.

Copyright © 2008 Values Education Ltd
Note to editors. Feel free to use this article as long as the following details are retained. “A values education article from CAVE  www.valueseducation.co.uk

 

 
 

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© Copyright 2009 Values Education Ltd  Last Update 17 Feb 2009